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Episode 255

Finding Success as a YouTuber

With Wes McDowell

Wes McDowell is a website strategist and very successful YouTuber who helps business owners make the most of their websites for automated client generation.

Episode highlights:

  • Why you have to create a character on video
  • Why you shouldn’t compare yourself to others who are further along in their YouTube journey
  • Being clear in your language will help you target your ideal audience
  • Tips for channel growth
  • The importance of having a plan for video content
  • The income opportunities with YouTube ad revenue
  • Best advice: Always go to bed smarter than when you woke up.
  • Habit that contributes to success: Stubbornness
  • Recommended tool: Calendly
  • Recommended book: They Ask, You Answer by Marcus Sheridan



  • “A lot of the people watching are DIYers to some degree. There will be a lot of people watching who want to hire me from YouTube…I realized that I had to come up with some kind of a DIY solution.”
  • “The one thing I had going was I stuck with it. I wasn’t seeing these crazy things right away, but I stuck to it.”
  • “The searchable content is for new people and the curiosity content is for the people who have already found me.”
  • “At the end of every video, you want to get them to the next video.”
  • “Half of my revenue is now coming from the most unexpected source ever, which is YouTube ad revenue itself.”


  • Having the right growth strategy is important.
  • Storytelling helps a YouTube channel grow.
  • Don’t compare yourself to others.

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