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Episode 268

How to Grow a 7-Figure Agency While Working Full Time

With Alex Birkett

Alex Birkett is a co-founder at Omniscient Digital, a content marketing and SEO agency focused on growing B2B SaaS companies.

Previously, he worked on growth and experimentation at HubSpot, Workato, and CXL.

Today we’ll get into how Alex was able to grow a 7-figure agency while working full time.

Episode highlights

  • How Alex’s company got started
  • Why it’s hard to hire a content agency
  • Whether Alex’s company is on the affordable end or the high-quality end
  • How Alex found time to work on his business while working full time
  • Why things changed—moonlighting vs going all-in
  • How the company is now structured
  • How Alex sets up retainers and offerings, as well as his average monthly fees
  • What they’ve learned along the way
  • How you can make it work with multiple founders and leaders

Lightning Round with Alex Birkett

  • Best advice: Lay claim to your universe—respect your space and don’t be a passive observer
  • Habit that contributes to success: Resilience and optimism

Connect with Alex Birkett

Quotes from Alex Birkett

  • “We looked at each other and said, ‘I think we could do this!’”
  • “You basically have to choose if it’s going to be affordable or as technical and high-quality as you would like it to be.”
  • “We could grow slowly. We didn’t need to overburden ourselves.”
  • “Typically we get somebody who is focused on a certain niche.”
  • “Basically, it’s a ‘choose your own adventure’ from there.”
  • “We don’t want to be in the place that we’re going to convince them of the value of content, we just want to convince them that we’re the right partner for the job.”
  • “I think psychologically, it can be lonely (to have a single founder).”


  • Find opportunities that fit your time availability—think freelancing here and there vs. going all in on a full agency
  • Be honest with clients about how much time you’re able to commit
  • With multiple founders, make sure you each have something you can specifically focus on and contribute to the business
Alex Birkett on The Digital Agency Show



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