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Episode 285

Maximize the Power of a Second in Command

With Cameron Herold

Cameron Herold is the mastermind behind hundreds of companies’ exponential growth and has earned his reputation as the business growth guru.  He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company.  The author of 6 books (with another on the way), Cameron is also a top-rated international speaker, having spoken on all 7 continents. The founder of the COO Alliance, the World’s Leading Network for Seconds in Command.

Episode highlights with Cameron Herold

  • What got Cameron started (hint – as COO, he took a company from 14 employees to 3,100!)
  • Are you ready to hire your second in command?
  • Do you already have a second in command? Here’s how to tell if it’s working
  • How to use the 1s and 3s to make decisions
  • How to tell the difference between management teams and leadership teams
  • Does Cameron ever see a company operate without a COO?
  • What would a second in command be accountable for?
  • How to foster a better relationship with the second in command
  • Where common conflict might be avoided

Lightning Round

Connect with Cameron Herold and find plus resources

Quotes from the episode

  • “The CEO’s brain is kind of like a hard drive.”
  • “If you don’t have an executive assistant, you are one.”
  • “They’ve led teams, they’ve grown people, they’ve built companies.”
  • “I could never do what he’s done, and he could never do what I did.”
  • “In almost every company, the relationship comes to an end.”
  • “You’re there to make them look good.”


  • Did your CEO come home from a conference with a million ideas? Let them get it all out, ask your questions, then try Cameron’s stoplight idea to prioritize
  • Want a COO? Start by answering this question: do you have an executive assistant?
  • Want a better relationship with your second in command? Think about adding something similar to the “date night” concept – time together away from the usual meeting space

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Cameron Herold



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