E125: How to keep clients for 15+ years with Evelyn Powers

We’re excited to announce that SEO Brothers and Opteo have partnered with UGURUS as sponsors of our show.

At the dawn of the desktop computer, after several years of working, Evelyn strategized being a stay-at-home mom while running a business out of her home—unheard of in the age of dial-up. She launched Design Powers in 1996.

She eventually shifted to digital design and co-founded a growing women entrepreneurs networking group, and later began co-hosting live radio.

Episode highlights:

  • Here’s how things have changed for graphic design since the start of the internet and why Evelyn decided to pivot.
  • There are a few major points that Evelyn believes you need to hit to keep long-term clients. Listen to how she makes it happen.
  • Learn what happened when Evelyn started a women’s business group.
  • Get more out of membership groups with this advice.
  • Run time: 40:37
  • Best advice ever received: You can do it all, just not at the same time.
  • Habit that contributes to success: Running
  • Recommended tools: Google Calendar and Binaural Beats and Tibetan bowls
  • Recommended book: Un F* Yourself by Gary John Bishop and Workbook

Links:

Quotes:

  • “We bought a house that we could afford on just (my husband’s) salary just in case my business didn’t succeed.”
  • “You need to have some guts and take some risks.”
  • “The biggest challenge was my confidence.”
  • “I mean, what else is there?”
  • “I’m always researching and seeing what others are doing.”
  • “Always keep your eye on what’s going on.”
  • “You do have to attend the meetings….it’s a matter of showing up.”

Takeaways:

  • Think about your timelines and appointments. Do you deliver on time?
  • Take a self-audit. What can you do to improve reliability and consistency?