E218: Stand out using your personal story with Jimmy Nelson

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Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade. Jimmy’s unique skill is helping his clients to seamlessly connect their personal stories to their product or service, creating a strong “know, like, and trust factor.”

He helps get more leads and more clients, as well as connect more deeply with clients. 

Episode highlights:

• Why someone’s personal story is their number one marketing tool.
• The similarities between weight loss and storytelling for your business.
• How your personal story really does relate to your business story – and how to build that connection.
• How to grab attention by adding one little part to your story.
• How to address fear in telling your story.
• Will people connect to your story? Jimmy addresses what matters.
• What ways to structure your story for the best impact.
• The two things that you should avoid when telling your story.
• What Eminem taught us in 8 Mile.
• Best advice: Hard work beats talent when talent doesn’t work hard.
• Habit that contributes to success: Mindset, starting in the morning.
• Recommended tool: Beachbody on-demand app to work out
• Recommended book: The Entrepreneur Roller Coaster by Darren Hardy
• Run time: 43:47

Links:

• Story Well-Crafted checklist – free download
• Facebook
• Twitter
• Insta
• LinkedIn

Quotes:

• “Storytelling has become this keyword.”
• “They have a personal story, even if they don’t realize it.”
• “I was ashamed of my old story.”
• “People are throwing all this content out there, but not really thinking about a good story arc.”
• “What are the little baby steps that we can start with?”
• “There’s always a person behind the brand.”
• “I like pouring life into people who want to build something bigger.”
• “They’re finding the emotional levels in there.”
• “Sometimes we’re excluding people… in the right way.”
• “We want to know where we’re going to land the plane.”
• “It just means I’m a few steps ahead of you.”
• “The flashier I was, the less people could relate with me.”

Takeaways:

• On storytelling and connecting with an audience: it’s about connecting to the emotion rather than relating directly to the events that unfold.

Want to see the episodes recorded live? 

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