[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

E218: Stand out using your personal story with Jimmy Nelson

Outsourcing services for digital agencies – website design & development, e-commerce, SEO, content marketing, link building – E2M (sponsored).

Help your clients close more leads with a new all-in-one marketing platform that you can white-label, HighLevel (sponsored).

Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade. Jimmy’s unique skill is helping his clients to seamlessly connect their personal stories to their product or service, creating a strong “know, like, and trust factor.”

He helps get more leads and more clients, as well as connect more deeply with clients. 

Episode highlights:

  • Why someone’s personal story is their number one marketing tool.
  • The similarities between weight loss and storytelling for your business.
  • How your personal story really does relate to your business story – and how to build that connection.
  • How to grab attention by adding one little part to your story.
  • How to address fear in telling your story.
  • Will people connect to your story? Jimmy addresses what matters.
  • What ways to structure your story for the best impact.
  • The two things that you should avoid when telling your story.
  • What Eminem taught us in 8 Mile.
  • Best advice: Hard work beats talent when talent doesn’t work hard.
  • Habit that contributes to success: Mindset, starting in the morning.
  • Recommended tool: Beachbody on-demand app to work out
  • Recommended book: The Entrepreneur Roller Coaster by Darren Hardy
  • Run time: 43:47



  • “Storytelling has become this keyword.”
  • “They have a personal story, even if they don’t realize it.”
  • “I was ashamed of my old story.”
  • “People are throwing all this content out there, but not really thinking about a good story arc.”
  • “What are the little baby steps that we can start with?”
  • “There’s always a person behind the brand.”
  • “I like pouring life into people who want to build something bigger.”
  • “They’re finding the emotional levels in there.”
  • “Sometimes we’re excluding people… in the right way.”
  • “We want to know where we’re going to land the plane.”
  • “It just means I’m a few steps ahead of you.”
  • “The flashier I was, the less people could relate with me.”


  • On storytelling and connecting with an audience: it’s about connecting to the emotion rather than relating directly to the events that unfold.

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