E220: Close more deals with the V4 Sales Framework with Clifford Almeida

Help your clients close more leads with a new all-in-one marketing platform that you can white-label, HighLevel (sponsored).

Outsourcing services for digital agencies – website design & development, e-commerce, SEO, content marketing, link building – E2M (sponsored).

Clifford Almeida is the  CEO of Hire A Whiz, a web agency that has a portfolio ranging from small businesses and nonprofits to Fortune 500 companies. He is also the founder of MyWebAudit.com, a SAAS that helps web professionals and digital marketers generate and close more deals using actionable website audits.

He is also a graduate of our 10k Bootcamp program!

Episode highlights:

  • How the business was affected when Cliff broke his ankle.
  • How did Cliff do it? An update on creating a Saas business.
  • What the V4 Sales Framework is, and how it can work for you.
  • What sales prep looks like to set up for success.
  • How Cliff preps for sales now, using his audit tool.
  • Is there pushback from leads? Why Cliff doesn’t pursue those potential clients.
  • Pitfalls and challenges that agencies face when using a new sales framework.
  • What two quick pointers will help you get ahead in sales.
  • Best advice: An investment in yourself is the best investment you can make.
  • Habit that contributes to success: Discipline and focus. The journey isn’t short!
  • Recommended tool: Audible
  • Recommended book: Artisan Soul and Essentialism by McKeon
  • Run time: 38:52


Links:

Quotes:

  • “Had this been five years ago, I would have seen a decline in sales.”
  • “You’re one of the rare agencies that has successfully been able to build a SaaS.”
  • “To get paid by GoDaddy to present to their audience is pretty epic.”
  • “I try to overwhelm my prospects with value.”
  • “I don’t speak to probably ⅔ of the people that come into our pipeline.”
  • “I end up closing about 80% of them.”
  • “If they’re speaking to me, they’re speaking to other people.”
  • “I don’t call it a proposal.”
  • “It comes from a system and a process.”

Takeaways:

  • “Identify expensive problems – figure out what the audience wants and needs.”
  • Key decision-makers need to be on that last sales call.

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