E41: The Business of Expertise – How to Become the Wizard with all the Answers with David C. Baker

Show Notes:

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, advised 900+ firms, and keynoted conferences in 30+ countries. On this episode, we learn about the importance of positioning your business. Use pattern matching and focus to unlock your potential as a successful expert in your field.

Some of the highlights of the show include:

  • On being a world citizen
  • Caring too much about the wrong things
  • David’s book: The Business of Expertise
  • The economic value of pattern matching
  • Pattern matching is underneath all intelligence
  • How to get started on becoming an expert: identify your focus using work you’ve already done
  • Next step: is your choice horizontal or vertical?
  • How to get people to recognize your competence: lead generation



  • “We care too much about the wrong things.”
  • “Finding the right position is so important.”
  • “The economic value of pattern matching.”
  • “My book is a manifesto for people who sell their thinking for a living. These people are changing the world and I want to be on their side.”
  • “Incompetence is how you stretch yourself and keep learning – but how far over the cliff do you want to lean?”
  • “How cool is it…to be in a room full of people and you’re the wizard with the answers?”
  • “Give prospects a wealth of information, then they can hire you and pay you a ridiculous amount of money to apply it to their situation.”
  • “We’re either responsible for our own success or holding ourselves back.”