E41: The Business of Expertise – How to Become the Wizard with all the Answers with David C. Baker
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Show Notes:
David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, advised 900+ firms, and keynoted conferences in 30+ countries. On this episode, we learn about the importance of positioning your business. Use pattern matching and focus to unlock your potential as a successful expert in your field.
Some of the highlights of the show include:
- On being a world citizen
- Caring too much about the wrong things
- David’s book: The Business of Expertise
- The economic value of pattern matching
- Pattern matching is underneath all intelligence
- How to get started on becoming an expert: identify your focus using work you’ve already done
- Next step: is your choice horizontal or vertical?
- How to get people to recognize your competence: lead generation
Links:
- The Business of Expertise by David C. Baker
- Recourses.com
- RingCentral.com
- The Win Without Pitching Manifesto by Blair Enns
Quotes:
- “We care too much about the wrong things.”
- “Finding the right position is so important.”
- “The economic value of pattern matching.”
- “My book is a manifesto for people who sell their thinking for a living. These people are changing the world and I want to be on their side.”
- “Incompetence is how you stretch yourself and keep learning – but how far over the cliff do you want to lean?”
- “How cool is it…to be in a room full of people and you’re the wizard with the answers?”
- “Give prospects a wealth of information, then they can hire you and pay you a ridiculous amount of money to apply it to their situation.”
- “We’re either responsible for our own success or holding ourselves back.”