Pricing Packages, Strategic Partnerships, and an Abundant Mindset

Blair Enns and David C. Baker are highly successful entrepreneurs, authors, and hosts of the podcast, 2 Bobs.

Episode highlights with Blair Enns and David C. Baker

• Hundred-dollar bills? What happened when Blair and David made fake episodes
• On writing a book with the efficiency that gets to the point for readers
• A preview of what’s going on in Blair and David’s tell-all – “The Book”
• How it played out to sell a book at a higher price
• How Blair’s book sold when offered at three price tiers
• At the start and continued growth of Blair and David’s partnership

Lightning Round with Blair Enns and David C. Baker

• Best advice: Blair – never break more than one law at a time, David – divide my week into hard work days, prepare to work days, and relax days
• Habit that contributes to success: Blair – fighting habits and the love/hate of writing, David – to be quick to start and quick to stop
• Recommended tools: Blair – Econ Talk and All In podcasts, David – Substack
• Recommended books: Blair – 100 Million Dollar Offers by Alex Hermozi, David – Win Without Pitching Manifesto by Blair Enns

Connect with Blair Enns and David C. Baker, plus resources

• 2Bobs podcast
• Blair previous episode
• David previous episode
• DavidCBaker.com
• WinWithoutPitching.com
• Blair Twitter
• Blair LinkedIn
• David Twitter
• David LinkedIn

Quotes from Blair Enns and David C. Baker’s episode

• “You would think you’re the happiest when someone takes the most expensive one…”
• “There’s no intentionality. That’s a different podcast.”
• “Two of them have been fake.”
• “I’m so impatient that it translates to efficient writing. It’s not a gift.”
• “I don’t think there’s a higher ROI topic for our audience than pricing.”
• “You got bought. Nobody ever asks us.”

Takeaways from Blair Enns and David C. Baker’s episode

• The most frequently purchased price point should be the middle price
• Pitch the package that you want to deliver
• Think “creatively and expansively” in creating package options

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