Creating Awareness—It’s Like Word-of-Mouth on Steroids

Rejection Is Truly a Great Thing!

A few weeks ago, I began sharing a bit of “Heather Carlyle’s” story, a successful agency owner whose business was surviving on the goodwill of referrals and word of mouth…and who had just hit quite a snag. A couple of weeks after our initial meeting, Heather and I met...
Your Audience Is Waiting for You

Your Audience Is Waiting for You

You’re likely familiar with being part of an audience. Maybe (before the pandemic) you’ve been in the crowd at a concert, gone to a conference, or sat in church and heard a sermon. But for now, I want you to forget what it feels like when you’re “out there.” Instead,...
Own Your Market with this Simple Framework

Own Your Market with this Simple Framework

Join me for a moment as I entice you to think about this: a vacation vs. a day off. It’s great to take a day off, step away from the regular, day-to-day routine, and do something fun. But does it have the same impact on your health and well-being as taking seven...
Build Your Email List Fast 

Build Your Email List Fast 

It’s time to accelerate the growth of your email list. These are the principles that will allow you to generate leads on demand and keep your sales pipeline full. When it comes to attracting new clients on-demand, there’s nothing more powerful than an email list. In...