Finding $100,000 Problems – The Importance of Your Discovery Process
Selling a $10,000 project is easy once you’ve found a $100,000 problem. Your discovery process plays an important role in this so you can’t take shortcuts. Why do you think you’re struggling to sell a $10,000 solution to your clients? It’s usually because they have a...
Create Your “Meeting Pulse” to Launch Projects On-Time and On-Budget
Just like the meetings in your sales process, your delivery meetings need a “pulse”. This simple solution ensures you deliver and delight at every stage. The Deliver and Delight system is the third super important system that I teach during UACADEMY Bootcamp. How are...
The Multi-Interaction Model That Helps You Achieve $10K+ Sales
Building trust and creating value are the two key things you need to do for potential clients. You can’t do that if you only interact with them once. Your process needs to carry all of the weight and stress of sales for you. The problem is that many digital agency...
How to Package Your Exhaust to Create Great Lead Generating Content
You don’t need to spend days creating the perfect piece of content. Your existing content and documents might just provide everything that you need. What’s the hardest part of creating authority content? Maybe it’s creating something original and valuable. Perhaps you...
How to Inject Authority Into Your Work to Build Credibility and Get More Clients
Relying on word of mouth isn’t going to help you scale your business. This is how you inject authority into your content to market to the many. You’re in a prison of one-to-one marketing. What I mean by that is that you’re relying on referrals, word of mouth, and...Better Together–Q4 2018 memo to UGURUS
Here at UGURUS, we believe people are Better Together. A few years ago when we shifted from selling primarily self-paced courses into live mentorship and coaching, I was astounded at how much more real our product became. We went from knowing very little about the...
How to Build a High-Performance Marketing Engine for Your Agency
For most digital agencies, marketing falls somewhere between the art of spinning plates and a game of whack-a-mole played by an obsessive-compulsive schizophrenic. “I haven’t posted on Twitter for a while… I should share some articles.” “I need a Facebook Fan Page,...
How to Overcome the Fear of Losing $60k and Scale Your Agency
“What if hiring this person doesn’t work out – I don’t have $60,000 to waste!” I don’t know about you, but I don’t have sixty large lying around to flush down the toilet either. I’m in the business of helping digital agency owners get more clients, earn more...3 Things You Must Have to Push Your Growth as a Digital Agency Owner
You’re stuck. In a funk. You’ve hit the ceiling. You wake up one day, and you’re not happy with the work you’re producing, the state of your business, or the impact you’re having on the world. I’ve been an entrepreneur for the last 19 years, and I’ve experienced this...
The Whale: What to Do About Being Beholden to a Single Client
A student of mine recently informed me of an idea called your bus count. Answer the question: “How many team members can get hit by a bus without the company going bust?” Your answer is your bus count. The higher the number, the more robust your business is to survive...Degenerate into amazing work–Q3 2018 memo to UGURUS
Doing the work. Setting goals. Casting a vision for the future. Aligning our team to row in the same direction. It’s all just talk. Peter Drucker, the father of modern management, says, “The best plan is only good intentions unless it degenerates into work.” Every...How to add leverage to your position when you don’t have a following
How you can duplicate what we did 5 years ago to burst onto the scene when virtually nobody knew us. Check out this video where I show you exactly how you can leverage your time and resources to get in front of a mob of your perfect clients. Content, content, content....Do Bigger Clients Have Bigger Expectations?
There is a common fear amongst most freelancers and new agency owner. And it is this…If I land a bigger client who pays me more money, are they going to expect more? And my answer is…it depends. Check out this quick video to get to the nitty gritty of this common question.
Are low paying clients your fault?
Today I share the 2 biggest factors that can shape the future of exponentially growing your business and landing high-value clients.Examples of $10K+ Projects
Are you worried your potential client might ask, “can you show me examples of a $10K site you’ve done before?” Here’s exactly how to handle it and why it’s important.
Find your “Energy Quotient”
A few years ago I was at mastermind for digital agency owners. One of the speakers ran a 200-person agency. Someone asked him how many hours he put in per week. “No more than 30-hours.” Jaws dropped all around the room. Attendees whispered, “Did he just say thirty...
How I helped an agency add $50k in revenue in 10-minutes
Are you having cash flow problems? A few weeks before the year ended, one of my program grads emailed me that she was in a bit of a cash flow crunch. Business was overall really good, just a cash slump due to some project deadlines getting pushed and new clients...