by Brent Weaver | Nov 18, 2020 | Uncategorized
When was the last time you had a problem in your business that you needed to solve? This morning, maybe? What did you do to solve it? Perhaps you searched Google for those answers and discovered a combination of organic webpage results and ads. Or paid more attention...
by Brent Weaver | Nov 11, 2020 | Uncategorized
You’ve got a great message, and your solutions are second to none! So, how can you make yourself known? How can you get your message out there so that your ideal audience becomes aware that you have the solution that they need? Awareness is the second A in the 5-A...
by Brent Weaver | Nov 4, 2020 | Uncategorized
Now that you have a good understanding of your audience, it’s time to make them aware that you exist. Awareness is the second A in the 5-A Framework. Most agencies—in fact, most companies—rely solely on referrals and word of mouth. Those can be powerful ways to get...
by Brent Weaver | Oct 28, 2020 | Uncategorized
A few weeks ago, I began sharing a bit of “Heather Carlyle’s” story, a successful agency owner whose business was surviving on the goodwill of referrals and word of mouth…and who had just hit quite a snag. A couple of weeks after our initial meeting, Heather and I met...
by Brent Weaver | Oct 21, 2020 | Uncategorized
Did you know that author, Stephen King, thinks of only one person when he’s writing his bestselling novels? He’s not thinking of all of the various people who will read his books…he’s writing to one, “ideal” reader. The same can be said for how you communicate...
by Brent Weaver | Oct 14, 2020 | Uncategorized
There’s no magic formula to settling on which audience to target. I often get asked about whether I think selling to a specific market makes sense, and the truth is, I wish I had this type of crystal ball. I could make A LOT of money if I did. Determining what market...
by Brent Weaver | Oct 12, 2020 | Uncategorized
You’re likely familiar with being part of an audience. Maybe (before the pandemic) you’ve been in the crowd at a concert, gone to a conference, or sat in church and heard a sermon. But for now, I want you to forget what it feels like when you’re “out there.” Instead,...
by Brent Weaver | Sep 30, 2020 | Uncategorized
From time to time, I’m going to share a bit of one of my success stories with you. Some might call this a case study—and you can if you’d like—but I like telling stories. Since I just shared high-level details about my 5-A Framework in my last blog, I think this is...
by Brent Weaver | Sep 23, 2020 | Uncategorized
Join me for a moment as I entice you to think about this: a vacation vs. a day off. It’s great to take a day off, step away from the regular, day-to-day routine, and do something fun. But does it have the same impact on your health and well-being as taking seven...
by Brent Weaver | Sep 16, 2020 | Uncategorized
In my last blog, I shared about the differences between an agency that operates as a generalist—one that tries to be everything to everybody—and a market owner—one that is specialized and customer-focused. To help you become a specialized, customer-focused agency, I...
by Brent Weaver | Sep 9, 2020 | Uncategorized
Have you ever said these words… “I don’t have a particular industry or market I target.” “I have a few different niches I focus on.” “I don’t even know where to start with this whole ‘niching’ thing!” Then you’re in the right place. At best, many agencies and...
by Brent Weaver | Aug 14, 2020 | Gold Nuggets, Marketing, Most Popular, Uncategorized
Coming up with content for one email isn’t too difficult. But what about coming up with content for a lot of emails every month? With our Email Content Generator, you don’t have to struggle anymore. You feel like you’ve been sitting at your desk for hours. And you’re...
by Brent Weaver | Jul 24, 2020 | Lead Generation, Marketing
It’s time to accelerate the growth of your email list. These are the principles that will allow you to generate leads on demand and keep your sales pipeline full. When it comes to attracting new clients on-demand, there’s nothing more powerful than an email list. In...
by Brent Weaver | Jun 16, 2020 | Backoffice, Entrepreneurship, Featured, Gold Nuggets, Most Popular, Productivity, Technical
And if yes, is that holding your Agency back from the growth that you’re really after? In today’s training, we have 5 key concepts to help you first relieve, and then remove that bottleneck: Those 5 key concepts are: 1 Inventory Your Business as it Operates Today 2 ...
by Brent Weaver | Mar 11, 2020 | Backoffice, Entrepreneurship, Featured, Gold Nuggets, Mindset, Most Popular, Teams, Uncategorized
Your Scalable Seat – How to Grow Your Agency There are key seats inside your business that you’ll need to scale as demand grows. These are the five principles that will help you define and fill those seats. I’m about to share with you one of my favorite concepts. When...
by Brent Weaver | Feb 3, 2020 | Backoffice, Entrepreneurship, Gold Nuggets, Mindset, Most Popular, Talent, Teams
People are the key to scaling your agency. With this framework, you’ll find rockstar people for your team, even if you don’t have a huge budget to work with. I don’t want you to ever have to compromise when you’re building your team. I want you to find the right...
by Brent Weaver | Jan 17, 2020 | Entrepreneurship, Featured, Gold Nuggets, Marketing, Most Popular, Sales
When you understand what your customers want and need, you can build the right offer. Have you ever wondered if you’re making the best possible offer to your customers? Do you know what they want and need from your business? Are you delivering the offer that will make...
by Brent Weaver | Dec 18, 2019 | Clients, Entrepreneurship, Featured, Gold Nuggets, Lead Generation, Marketing
Does your agency need more leads? Here are 5 principles behind building a powerful lead magnet in just 90 minutes. Is your agency struggling to get leads? If you don’t have leads, you don’t have growth. Plus there’s stress and frustration and fruitless hard...
by Brent Weaver | Nov 13, 2019 | Backoffice, Entrepreneurship, Featured, Gold Nuggets, Productivity, Projects, Teams
If you’re like me, you struggle with business documentation. We have a way to make it easier so you can get it done. Most agency owners know what processes exist in their businesses. They know what needs to get done so that they can deliver to clients. It can take a...
by Brent Weaver | Oct 11, 2019 | Bootcamp, Entrepreneurship, Featured, Gold Nuggets, Projects
Why spend time putting out fires when you could deliver an amazing client experience? These are the Five Hot Principles of the Client Experience Roadmap. Every agency owner has experience with client fires. We’re all in a service business, which means these fires are...
by Brent Weaver | Sep 27, 2019 | Entrepreneurship, Gold Nuggets, Projects
How do you onboard your new clients? Do you have a set process in place? It’s time to start onboarding like a pro. A lot of agencies don’t have a set onboarding process in place. Even those who do might not have something solid enough to make their clients excited...
