[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

Episode 280

Should You Go All In on a Side Project?

With David Hart

David Hart is a former agency owner and co-founder of the SaaS company, ScreenCloud which someone offered to buy for nearly $200m last year. He is also an investor, advisor, and NED for various early-stage SaaS businesses, and is currently writing a book about the transition from agency to SaaS owner. 

Episode highlights: Go All In on a Side Project?

  • What is ScreenCloud, and how did the transition happen to this “side project”?
  • What are the big differences between an agency and a SaaS company?
  • How VC backing is different in regards to growth vs. margins
  • What we can learn from Elon Musk about running multiple companies
  • Is there a moment that is the decision point on whether to go all in on that side project?
  • What are the three core seats for their SaaS company?

Lightning Round with David Hart

  • Best advice: Don’t rely on your gut, especially with products. Speak to clients.
  • Habit that contributes to success: Paranoia, really looking at the numbers
  • Recommended tool: Notion
  • Recommended book: The Mom Test by Rob Fitzpatrick

Connect with David Hart, plus resources

Quotes from David Hart’s episode

  • “If we want this to be anything good, we’ve got to stop treating it as a side project.”
  • “We’d be able to pay our mortgage off, then work for these guys for three years. It was a bit of a shock, to be honest.”
  • “97% of them told us to get lost.”
  • “I love the side project as an incubator, but at some point, you have to make a decision.”
  • “As soon as the biggest clients start screaming, you drop everything.”

Takeaways from David Hart’s episode

  • If it’s not growing, it’s dying
  • If you’re happy with how it’s going with a side project, it’s okay to just sell it to a few clients to combat the peaks and troughs.
  • Figure out roles for the transition and the new company

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David Hart



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