[Live Training Series] RUN YOUR AGENCY LIKE A PRO

Episode 323

How to Leverage Agile to Ace Scope for Marketing

Jack Skeels

Jack Skeels is a thought leader, researcher, writer, speaker, podcast host, coach, and two-time Inc. 500 entrepreneur. He spent the last decade working with over 200 agencies, consultancies, and project-driven organizations to make them better, faster, and happier.

His current business is AgencyAgile.

Episode highlights from Jack Skeel Episode

  • What AgencyAgile is focused on today
  • Uh oh! What happens as an Agile agency as you get into richer marketing mixes
  • How Jack adapted and updated the Agile model for his agency
  • What “choreography” means for meetings
  • When you should bring new info to a meeting – is it right away? (a questions that’s worth many hours of productivity!)
  • What common system pitfalls may hit agencies
  • What the deal is with underguessing scope
  • How to bridge the gap in understanding of a project’s scope

Lightning Round with Jack Skeels

Resources, plus connect with Jack Skeels

Quotes from Jack Skeels Episode

  • “We have this way of being myopic about it.”
  • “We thought it was going to be 1,000 hours, but it turned out to be 1,200-1,400 hours.”
  • “Scope is less knowable than we think.”
  • “Handoffs are notoriously poorly done.”
  • “The speed of knowing is different than the speed of understanding.”
  • “People who deliver actually ask better questions.”
  • “You and the client are equally ignorant.”

Takeaways from Jack Skeels episode

  • Agencies generally undershoot the scope
  • The sooner you can get your team to take complete ownership of a project, the better
  • VUCA – Volatility, Uncertainty, Complexity, Ambiguity

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Jack Skeels

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