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Episode 322

Get off the Rollercoaster and Build a Successful Agency

Jason Swenk

Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for developing an agency from nothing to two 8-figure agencies.  He is one of the most sought advisors to agencies in the world, by showed them an 8-system framework that worked for growing his agency, working with brands like AT&T, Hitachi, and Lotus Cars, and eventually led to selling his agency.

Episode highlights

  • Why Jason wrote a “micro book”
  • How you can figure out what you don’t need to be doing in your agency
  • Why niching is one of the most important things – and whether you have to turn away work
  • What happens when your agency is Batman
  • What it means that Gary V creates content but doesn’t work directly with clients
  • What kinds of clients Jason used to have vs. now
  • Ahoy! What does managing a course correction have to do with boats and agencies
  • Why you might not want to sell your business – even when you could

Lightning Round with Jason Swenk

Resources, plus connect with Jason Swenk

Quotes from the Episode

  • “Why do you wanna sell?”
  • “You’re going to be able to be more profitable as well.”
  • “A lot of agencies position themselves as the superhero.”
  • “I was in this agency up and down rollercoaster.”
  • “Here’s where that ship is going.”
  • “Because they have that north star – they can do more of the decision-making.”
  • “You can really scale the agency when not everything depends on you.”

Key Takeaways

  • Picking your niche: it doesn’t have to be the group that you have the most experience/accounts with
  • Not the expert? You can always interview experts!

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Jason Swenk

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