📣 Early-Stage & New Agency Owners 📣 Join The 5 Day Agency Lift Off Challenge

Episode 322

Get off the Rollercoaster and Build a Successful Agency

Jason Swenk

Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for developing an agency from nothing to two 8-figure agencies.  He is one of the most sought advisors to agencies in the world, by showed them an 8-system framework that worked for growing his agency, working with brands like AT&T, Hitachi, and Lotus Cars, and eventually led to selling his agency.

Episode highlights

  • Why Jason wrote a “micro book”
  • How you can figure out what you don’t need to be doing in your agency
  • Why niching is one of the most important things – and whether you have to turn away work
  • What happens when your agency is Batman
  • What it means that Gary V creates content but doesn’t work directly with clients
  • What kinds of clients Jason used to have vs. now
  • Ahoy! What does managing a course correction have to do with boats and agencies
  • Why you might not want to sell your business – even when you could

Lightning Round with Jason Swenk

Resources, plus connect with Jason Swenk

Quotes from the Episode

  • “Why do you wanna sell?”
  • “You’re going to be able to be more profitable as well.”
  • “A lot of agencies position themselves as the superhero.”
  • “I was in this agency up and down rollercoaster.”
  • “Here’s where that ship is going.”
  • “Because they have that north star – they can do more of the decision-making.”
  • “You can really scale the agency when not everything depends on you.”

Key Takeaways

  • Picking your niche: it doesn’t have to be the group that you have the most experience/accounts with
  • Not the expert? You can always interview experts!

Sponsors For The Digital Agency Show

Ready for a managed hosting provider that is going to get your clients the performance, reliability, and support you need? Get started with Cloudways today with a $50 hosting credit using code “DASCW”.

Outsourcing services for digital agencies–website design & development, e-commerce, SEO, content marketing, link building.

Jason Swenk



The Perfect Web Proposal Template

39 Lead Gen Strategies Checklist

Own Your Market Field Guide

Free Live Trainings

Access To Training Recordings

Exclusive Community Access