Get off the Rollercoaster and Build a Successful Agency

Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for developing an agency from nothing to two 8-figure agencies.  He is one of the most sought advisors to agencies in the world, by showed them an 8-system framework that worked for growing his agency, working with brands like AT&T, Hitachi, and Lotus Cars, and eventually led to selling his agency.

Episode highlights

• Why Jason wrote a “micro book”
• How you can figure out what you don’t need to be doing in your agency
• Why niching is one of the most important things – and whether you have to turn away work
• What happens when your agency is Batman
• What it means that Gary V creates content but doesn’t work directly with clients
• What kinds of clients Jason used to have vs. now
• Ahoy! What does managing a course correction have to do with boats and agencies
• Why you might not want to sell your business – even when you could

Lightning Round with Jason Swenk

• Best advice: Keep it simple
• Habit that contributes to success: Ignorance 
• Recommended tool: ChatGPT
• Recommended books: Never Lose A Customer Again by Joey Coleman

Resources, plus connect with Jason Swenk

• Previous episodes with Jason – e14 and e178
• JasonSwenk.com/avalanche – The Perfect Digital Agency Avalanche micro book 

Quotes from the Episode

• “Why do you wanna sell?”
• “You’re going to be able to be more profitable as well.”
• “A lot of agencies position themselves as the superhero.”
• “I was in this agency up and down rollercoaster.”
• “Here’s where that ship is going.”
• “Because they have that north star – they can do more of the decision-making.”
• “You can really scale the agency when not everything depends on you.”

Key Takeaways

• Picking your niche: it doesn’t have to be the group that you have the most experience/accounts with
• Not the expert? You can always interview experts!

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