Man vs Machine: The Future of AI and Copywriting

WRIXON founder Aaron Wrixon has been paid for writing well over 8 million words. That’s the equivalent of 13 copies of War and Peace.

Aaron has written for more than 150 different industries across the English-speaking world and is a Wall Street Journal bestseller.

He lives in Canada with his wife and two daughters.

Do you have a SaaS company that could use some brilliant copywriting? Hit him up for some help!

Episode highlights with Aaron Wrixon

• Should AI write important pages on your website? Just turn to AI-generated pickup lines to find out
• What is Google considering when it comes to AI-generated content?
• Are we safe? How Tesla technology relates to AI copy and that human touch
• What does Aaron use AI for?
• How a mysterious metaphor works to describe AI’s place vs copywriters

Lightning Round with Aaron Wrixon

• Best advice: Keep going, keep trying
• Habit that contributes to success: Persistence
• Recommended tools: ChatGPT, Just In Mind for wireframing, Evernote, Mindmeister, and Descript
• Recommended books: Reality in Advertising by Rosser Reeves, This Could Be Our Future by Yancey Strickler, Magic Words: Tips for how to use persuasive language by Phil M Jones

Connect with Aaron Wrixon, plus resources

• “Using a ps to get more response” – Wrixon.com
• Previous episode with Aaron
• AI pickup lines (use with caution)

Quotes from Aaron Wrixon’s episode

• “Where does this go, how does this sift out in the next 18 months?”
• “What’s missing? The piece that humans do.”
• “Maybe it’s the C-player copywriter that gets cut.”
• “You and I both know that positions you as a commodity at the bottom of the barrel.”
• “It’s like a master chef vs a microwave dinner.”
• “There’s a chunk of people that see no difference.”
• “Let’s talk about Clubhouse!”

Takeaways from Aaron Wrixon’s episode

• There’s a human element that generative text can’t feel and understand. It cannot make facts, or write “the benefits of the benefits”.
• Tire shop? Different needs can allow AI to create different levels of writing quality.

Are you a highrise building? ‘Cause I’m head over heels for you!

And please enjoy an AI-generated image of Aaron Wrixon’s fave actor as Ronald McDonald:

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