[Live Training Series] RUN YOUR AGENCY LIKE A PRO

Episode 310

The Evolution of Building a Highly Successful Agency

Jackson Corey & Lucas DiPietrantonio

Jackson Corey and Lucas DiPietrantonio are our guests today – Lucas is the co-founder and CEO. He currently oversees global strategic initiatives for the agency, and has personally worked with brands like Crate&Barrel, Olipop, Neccesaire, Dwayne Johnson, and more.

Jackson is cofounder and Chief Creative Officer. He oversees creative efforts for client leadership and internal ventures.

Episode highlights from Lucas and Jackson’s episode

  • How the agency got started
  • What the agency looks like now
  • Why Darkroom focuses on servicing B2C businesses
  • What critical points and plateaus they’ve experienced in growing
  • What happened when they allowed friends to join their team
  • On hiring a team with network connections

Lightning Round with Lucas

  • Best advice: If you’re gonna do anything, make sure you do it well
  • Habit that contributes to success: fixated and obsessed
  • Recommended tool: notion
  • Recommended books: Dedicated by Pete Davis

Lightning Round with Jackson

  • Best advice: when in doubt zoom out to the big picture when facing a challenge
  • Habit that contributes to success: when I have an idea, I just do it – no creating barriers 
  • Recommended tool: notion
  • Recommended books: The Great CEO Within by Matt Mochary

Resources, plus connect with Lucas and Jackson

Quotes from Lucas and Jackson’s episode

  • What does a good margin look like? What is accurate capacity?”
  • “Jackson being really good at design – that’s where it started.”
  • “We’re focused on building an exceptional business.”
  • “You have to be highly critical of who is on your team.”
  • “We can’t just be founders who are checking out.”

Takeaways from Lucas and Jackson’s episode

  • It’s all about who you know and keeping a solid network
  • You can build systems and culture, but founders also need to make sure direction is maintained

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